Inspired by Manfred Aebi, rebel and avant-garde marketer who took charge of the Rodania brand in 1951 at young age and was key to its success, the perfect representation of the MANFRED+CRACCO spirit.
Just one example of Manfred’s go-getter, rebel attitude: “In the very beginning I came up with the idea to strap a big Rodania watch to the top of my car and drive it around the local cycle race. Later, I thought it’d be better to add a little jingle.
I heard Beethoven’s 5th symphony on the radio, and it was a perfect fit for the signature “Ro-Da-Nia” sound. Because the tune was too loud for the race they made me drive in front of it, which actually ended up becoming our trademark: Rodania was the first thing the audience saw, the sign that the race was coming” – Manfred Aebi.
MANFRED+CRACCO came forth as the brainchild of Philip Cracco, the true entrepreneur who took over RODANIA in 2015 and noticed the need for an individual and savvy watch brand.