Industrial Martí de Relojería S. L., is a family watch business founded in Barcelona, in 1954. Specialising in the repair of watches and adapting them for being used on the wrist. Later they started to manufacture watch boxes, calibrated bezels, dials and watch straps. Some years after, they created the supply department: tools and equipment’s for the watch industry.
The transition from mechanical watches to quartz, far from being a problem, served to hold in the market. Then, they started the manufacture of diagnostic equipment’s and control for quartz watches and began to teach courses of quartz watch repair and technical conferences.
Finally the technical expertise was invested in making watches under the brand name NOWLEY in the 1980s. A dynamic fashion brand with an extensive range of over 800 watches for women, men and children spread across ten collections, with new models launched every six months. Over 4 million watches sold in Spain to date, currently being distributed & retailed in 14 countries.